It doesn't seem so long ago that I was marveling at the wonder of the first generation of mobile phone technology. Powerful Wall Street-types, strutted across our TV screens, barking orders into huge brick phones with 4-inch rubber aerials – It’s now a scene that's likely to raise a smirk and have your average bunch of school kids rolling in the aisles!
Mobile phone technology has seen a number of major technological and social revolutions and has evolved into the multifaceted and hugely prolific communications tool, that we now all find it so hard to live without.
The next generation of mobile technology, the 'Smart Phone' is now among us (20,000 in New Zealand), and they are gaining ground very fast. The Smart Phone phenomenon, which includes iPhones, Blackberry's and an increasing amount of mobile manufacturers, including Nokia and others, are changing the way that your customers access the Internet, research purchase decisions and interact with the world.
It's now a common sight in any cafe to see someone sipping on a flat white and hacking away at their Iphone. Sending emails, surfing the Internet, planning their holiday, researching their next purchase, or finding out where to have dinner, it's all available in the palm of their hand. Mobile phones have evolved into ultra mobile personal computers, and their numbers are greatly on the rise.
As with all large shifts in consumer trends, the evolving business environment presents both great opportunities, for businesses and marketers, who are able to respond to the change, and great threats for those who either can't or won't adapt to changing customers needs. The first step to effectively market in this new space, is to ensure that your website has been developed to be compatible with both the current and emerging mobile phone technologies, so that your content is both easily navigated and accessible to your website visitors - most are not!
It is tempting to think of this new breed of mobile consumers or website visitors as your powerful Wall-street types, but they are not – Smart Phone users are greater in number and greatly more varied in their demographic profile- My mother is 62, drives a '89 Toyota Corrolla, never misses an episode of Coronation Street and loves her iPhone!
All WebBuilt websites are fully mobile compatible and can be accessed using a spectrum of mobile devices, including iPhone, iPad, Google Android and Symbian phones.
WebBuilt